Review – Sharpie Clear View Stick Highlighter

I would imagine that somewhere within the companies that produce writing implements there is an R&D department or team, whose task it is to come up with new products that will sell and grab market attention. I would also imagine that this job is fairly difficult at this point. Not only are physical writing implements perceived as being on the way out, but those that are around have been honed for decades to be exactly what the markets are looking for. In other words, I’m not entirely sure the motivation behind “improving” highlighters with the Sharpie Clear View highlighter was actually an intention to make the product better. But maybe it does. Let’s take a look.

The main bodies of the pens are a matte plastic matching the color of the ink. They’re more ovular, rather then entirely cylindrical, and they taper down to the end more in one direction than the other, making their ends appear squished (or chewed on, like the ends of many pens I’ve seen). Underneath the cap is a shiny black plastic section that is slightly more slippery than the body but doesn’t really impede use. This tapers down slightly and from it protrudes a very angular, chisel-shaped felt highlighter tip. Inside this tip is a similarly shaped piece of clear plastic that both holds the tip in place and allows the user to see through it. The cap is made of a frosted plastic to allow one to see the special tip through it and the packaging, while being soft enough to not shatter easily (like many clear plastics would). It has an integrated clip and posts securely, but with a strangle wobbly feel from the “squished” rear.

The three colors that come in the package are your standard highlighter colors: pink, yellow, and green. Each is quite bright and visible, but doesn’t block whatever is being highlighted. Green is the darkest, and is a color almost unusable in some highlighters, but here it is serviceable, if my least favorite because of the “shading” pools that tend to form at the start and end of a highlighted line. Pink is slightly better at this, and of course yellow trumps both in the visibility of words beneath it, its own visibility (in good light), and lack of shading. Sharpie’s smear guard is still working as good as ever and most inks can be highlighted without trouble (but some water-based inks are more unhappy about it than others). And then there’s the main feature. After using it, I don’t get it. It is technically possible to see through the highlighter so you know what you’re highlighting and when to stop. But if you didn’t know that going in what were you thinking? And the angle you have to hold the pen at to see well isn’t a very comfortable one. I mean, I can’t fault it for “not working”, but I just don’t understand how it’s supposed to be used. It doesn’t make anything easier or better, it’s just there.

If you’re looking for a set of highlighters, these work, and if you find them at around the same price as normal highlighters (the price fluctuates) I’d say get them (it doesn’t hurt). But I wouldn’t go out of my way for them, or pay much more. I can’t see their gimmick as anything more than that, and it doesn’t work for me.

Table Topics Chit Chat 49 #97-98

QUESTIONS

  1. If you didn’t have to work how would you spend your time?
  2. What one modern convenience could you live without?

ANSWERS By: Austin Smith

  1. Working. (I wouldn’t just change)
  2. Being always connected.

The Failure of Targeted Ads

Now, if the some of my past Articles/Blog Posts are any indication, it seems to have become increasingly clear to me that: a) no one in the tech industry has any idea what they’re doing anymore, and b) tech companies are innately a dumb kind of evil. And no matter how many times Google says “don’t be evil” at me it is still obvious that it’s a vampire that feeds on people’s souls through data collection.

But, as I’ve talked about before, for as much data as Google collects, as wide a range as its audience is, and as powerful as its (self-driving cars, and painting computer) technology becomes, it is still really bad at doing things. I’ve talked before about how bad their various interfaces are, and it’s pretty accepted that most hacking is most easily done through ones Gmail account. But even the one thing that they are supposedly doing really well, making tons of money with targeted ads, doesn’t really work for me. As a matter of fact I would say that the Google ad system, as I’ve interacted with it, is broken to the point of being unable to convince me to but a product.

I do recognize that part of that is due to my more sporadic and oddball nature. I do recognize that the things I like are on the fringe of society, and that perhaps people who in general like more popular stuff would be more susceptible to Google’s methods. But I have never once had a “targeted” ad be for something that I was looking for, or rather, something that predicted the item I was trying to buy. I have had some ads that give me photos of items I had looked at several hours ago from the same site in the ad, which, if anything, made me want to purchase it less. I’ve also gotten many more ads from sites I’ve already signed up to, as opposed to ones I hadn’t heard of but were interested in.

Because I’m in Texas, and sometimes near the border, I’ve gotten ads for a salon in Spanish. Not only can I not understand what is being said, I really have no use for a salon at all. I’ve gotten information about services I don’t use, in languages I don’t speak, from my city, and a whole number of random things that are “popular” that I care about not at all.

In short, I’d never consider advertising with Google, because they have done such a poor job of advertising to me. I consider the targeted ads of today a failure, but I don’t really want them to get better. I’m fine figuring out what I like on my own, because “don’t be evil” is relative.